The story of Brooklyn Brownie Co

“Bluewing Digital helped us launch on time and professionally. Bluewing made sure we launched ahead of time and made sure they were available on the big day and everything worked flawlessly. We couldn’t have had a more professional service who went above and beyond in all aspects.”

Brooklyn Brownie Co used the following services to grow their business with us.

Case Study:
Brooklyn Brownie Co, sought the expertise of Bluewing Digital to transition from Etsy to their own dedicated e-commerce website.

Company Name: Brooklyn Brownie Co
Industry: Food and Desserts
Joined: 2019

Introduction:

In 2019, John and Leo Lashley, the passionate owners of Brooklyn Brownie Co, sought the expertise of Bluewing Digital to transition from Etsy to their own dedicated e-commerce website. With ambitious plans to collaborate with other businesses and expand their brand presence, they trusted us to deliver a seamless and professional launch. Through our exceptional service, attention to detail, and willingness to go above and beyond, we played a crucial role in the successful growth and media recognition of Brooklyn Brownie Co.

Challenges Faced:

  1. Website Launch and Migration: Brooklyn Brownie Co needed to move from Etsy to their own dedicated e-commerce website. The challenge was to execute the migration smoothly while ensuring a flawless customer experience and timely launch.

  2. Collaborative Launch with Another Business: John planned to launch in collaboration with another business, requiring the creation of various media content and a synchronised launch strategy. The challenge was to coordinate the efforts and ensure a seamless collaboration.

  3. Timely Launch and Beta Testing: Brooklyn Brownie Co had a tight timeline for their launch. They required a partner who could deliver a professional website and conduct thorough beta testing to ensure a smooth customer journey.
 

Bluewing Digital worked closely with John to provide tailored solutions that addressed Brooklyn Brownie Co’s specific requirements.

  1. Website Launch and Migration: Bluewing Digital successfully migrated Brooklyn Brownie Co’s operations from Etsy to their own dedicated e-commerce website. They meticulously managed the transition, ensuring a seamless customer experience and preserving the brand’s identity throughout the process.

  2. Collaborative Launch Support: Bluewing Digital collaborated closely with John to create captivating media content and execute a synchronised launch with the partnering business. Their team coordinated efforts, ensuring both brands received equal visibility and leveraging the collaboration to maximise exposure.

  3. Timely Launch and Thorough Beta Testing: Bluewing Digital understood the importance of meeting deadlines. They meticulously planned and executed the website launch, conducting thorough beta testing to guarantee a flawless customer journey. Bluewing Digital’s team was readily available on the launch day, ensuring everything ran smoothly.

 

Results and Benefits:

  1. Successful Website Launch and Migration
  2. Collaborative Success and Media Recognition
  3. Professional Service and Going the Extra Mile

Conclusion:

Bluewing Digital’s collaboration with Brooklyn Brownie Co exemplifies their dedication to providing exceptional service and delivering successful e-commerce solutions. Through their expertise in website migration, collaborative launches, and thorough beta testing, Bluewing Digital empowered John Lashley to transition smoothly, achieve collaborative success, and gain significant media recognition. The partnership between Bluewing Digital and Brooklyn Brownie Co stands as a testament to the transformative impact of personalised digital solutions and the power of going the extra mile to exceed client expectations.

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